Obama Perfect Union Speech †Contemporary Racism Free Essays

Contemporary Racism President Obama’s speech â€Å"A More Perfect Union† was a response to many outbursts made about things that Reverend Jeremiah Wright, Obama’s former pastor, had said on issues of racism. The reverend made statements that Obama called dismissive when what the world needed most was unity to overcome the continual racism in the country. Quotes from the Reverend such as â€Å"In the  21st  century, white America got a wake-up call after 9/11/01. We will write a custom essay sample on Obama Perfect Union Speech – Contemporary Racism or any similar topic only for you Order Now White America and the western world came to realize that people of color had not gone away, faded into the  woodwork  or just ‘disappeared’ as the Great White West kept on its merry way of ignoring black concerns† and â€Å"Racism is how this country was founded and how this country is still run! †¦We [in the U. S. ] believe in white supremacy and black inferiority and believe it more than we believe in God† caused an uproar in Washington. Obama used this opportunity to address race and the problems in the country relating to it. This speech relates to many of the topics we learned about in class regarding race and racism. Obama talks about his family’s background and how various people don’t like him in office for ridiculous reasons such as that he’s â€Å"too black† or â€Å"not black enough† to be the first black president. They even go as far as to say that he’s in office due to affirmative action. He goes on to talk about his white grandmother and the racist statements she would make, such as that when a black man passes her by on the street she fears him. President Obama’s speech relates to white privilege in the sense that the country has only ever had white presidents and therefore a stereotype has been formed that only the typical white collar, white male deserves to be in office. White people say things like that because they feel like power is being taken away from them and given to black people by having a black president in office. Obama even quotes about white privilege and the power of whites being taken away by saying, â€Å"Most working- and middle-class white Americans don’t feel that they have been particularly privileged by their race†¦Ã‚  when they hear an African-American is getting an advantage in landing a good job or a spot in a good college because of an injustice that they themselves never committed; when they’re told that their fears about crime in urban neighborhoods are somehow prejudiced, resentment builds over time. In his speech he also talks about institutional racism which goes all the way back to Brown vs. Board of Education which was the Supreme Court case that ruled separation of black and white students unconstitutional. Obama also talked about this in his speech saying, â€Å"Segregated schools were and are inferior schools; we still haven’t fixed them,  50 years after Brown v. Board of Education. And the inferior education they provided, then and now, he lps explain the pervasive achievement gap between today’s black and white students. He went on to say how this gives an inferior education to blacks and how this explains the gap in the income levels of white Americans vs. black Americans which in turn doesn’t give black men as many economic opportunities as white men. This not only relates to white privilege because they feel they are deserving of these jobs and educations but it also has a lot to do with institutional racism. By giving these economic opportunities to the better qualified person you are giving it to the one who has a better education. Through his speech, Obama illuminates the problem within our schools. Funding and quality of education go hand in hand, and since often times African Americans live in poor urban communities, schools struggle for funds to heighten the quality of their education. By talking about the dependence of schools on the income of the people living in the areas surrounding, Obama points out that privileged white kids are able to come out on top verses an African American child who grew up in an underfunded school. These white kids then get into more prestigious colleges, in turn landing more high paying jobs than the majority of their African American counterparts. Obama also goes on to talk about how people try to act like there is no racism anymore even though it is so blatantly out there. He quoted â€Å"Talk show hosts and conservative commentators built entire careers unmasking bogus claims of racism while dismissing legitimate discussions of racial injustice and inequality as mere political correctness or reverse racism. He talks about how things like this widen the gap of racism and how we need to work to close the gap instead. He calls it a racial stalemate saying, â€Å"Contrary to the claims of some of my critics, black and white, I have never been so naive as to believe that we can get beyond our racial divisions in a single election cycle, or with a single candidacy — particularly a candidacy as imperfect as my own. † Obama believes that only by exposing the true roo ts of racism can we move forward, slowly but with conviction. He encourages more debate and open discussion instead of hiding behind polite political facades. But I have asserted a firm conviction — a conviction rooted in my faith in God and my faith in the American people — that, working together, we can move beyond some of our old racial wounds, and that in fact we have no choice if we are to continue on the path of a more perfect union†. Overall, the goal of President Obama’s speech was to highlight the most taboo of topics in our society: racism. Since the era of reconstruction, white people have tried hard to ignore skin color, but Barack Obama is trying to make a point of not ignoring the color of his skin, but rather using it to his advantage by pointing out the problems we have created. White supremacy is still very much a real idea, even in our modern 21st century society. Poor education makes finding a good job in tough economic times an almost impossible task for the African American community, simply because they never had the same opportunities as their white peers. Obama encourages Americans to forgive past grievances and instead create a â€Å" new normal† – one of racial equality and opportunity regardless of race. How to cite Obama Perfect Union Speech – Contemporary Racism, Essay examples

Nat turner Essay Example For Students

Nat turner Essay Nat Turner was born on October 2, 1800 as property of a small plantation owner in Southampton, Virginia. His mother strongly hated slavery, and this hate was passed down to Nat. In his early twenties he was sold to a neighboring farm. He was sold again in 1831 to the Joseph Travis family. Shortly after he was sold, he started a revolt. This occurred on August 21, 1831. This was to become the largest slave revolt in the history of the South. Turner was inspired during a solar eclipse, which he believed to be a sign that the time to strike was near. He planned to capture the armory at Jerusalem, the county seat. While en route, he planned to gather a number of slaves, and then proceed to the Dismal Swamp. Turner decided that it would be difficult to be apprehended. Turners rebellion started with seven fellow slaves whom he trusted greatly. Travis and his family were murdered in their sleep, and Turner marched to the county seat. After only the first two days of the rebellion, about 60 whites had been brutally murdered. On October 24th, an armed militia and local forces totaling over 3000 men cam to challenge Turner and the 75 slaves that supported his efforts. This force encountered Turners force a few miles outside of Jerusalem. Most of Turners force was killed or captured, however, many other innocent slaves and free blacks were killed in the confusion that followed. While Turners rebellion was put down on the 24th, Turner himself was able to elude the militia and other white for just over six weeks! Once he was captured, he was tried, convicted, and hung. While Turners rebellion was apparently a failure, he was able to convince whites in the South that slaves were not content with their living conditions. In Southampton county black people came to measure time from Nats Fray, or Old Nats War. For many years in black churches throughout the country, the name Jerusalem referred not only to the Bible but also covertly to the place where the rebel slave had met his death.

Business Communication Of Tower Insurance †MyAssignmenthelp.com

Question: Discuss about the Business Communication Of Tower Insurance. Answer: Introduction Communication has been taken the form of interactive dialogue between the company and its consumers that it covers the all stages such as pre-selling, selling, consuming and post-consuming. The impact of technology has a huge impact on the means of communication. People have become aware about technology and communicate by using computer and internet (Grmanov, 2016). The report is described the various methods of business communication for attracting more customers towards the products and services. Advertisement can be attractive concept of business communication to influence more and more customers to buy the products. The name of the company is Tower Insurance and it is located in New Zealand. The company was founded in 1869 and the Government of New Zealand had given the capital for building the New Zealand Government Life Insurance Department. After three years, ownership of Tower insurance was transferred to the holder of policy. Michael Stiassny is the current chairman of Tower Insurance Company. Graham Stuart, David Hancock, Warren Lee and Steve Smith are the directors of the company. The organizational structure of Tower Insurance is a top down approach. Figure 1: Organizational structure Tower Insurance Company is publically listed in New Zealand. Earlier it dealt only in medical insurance but due to growth in the organization, it presently deals in two divisions such as medical insurance and investment divisions. The company provides different services to the customers such as car insurance, house insurance, rural insurance, boat insurance and travel insurance. The good aspect of this organizational structure is that entiremanagement and leadership is conducted by topmanagement only. Board of members of the company communicate with management team to provide the guidance regarding strategies and supervision to be incorporated for company. The vision of Tower Insurance is to be the guiding light for the population of New Zealand. The company is putting lots of efforts to accomplish and collaborate teams to work together in functions which contribute to provide valuable customer experience and long standing relationship with them. The mission statement of the company is to provide the best quality insurance services to its customers in professional as well as personal manner. Moreover, the mission statement is focused on keeping the well efficient technical expertise and knowledge. Issues of the company However, Tower Insurance Company is the leading insurance company in New Zealand but there are number of issues in the company which influence the efficiency of the employees. The vision statement of the company is less attractive which is unable to influence the customers and the workers. There are various people in New Zealand who are unaware about the schemes and profitable policies. It is necessary for the company to implement the strategies and effective communication method for reducing the gap between the clients and the company. Method for addressing the issues There are number of communication methods which would be helpful for the company to improve the efficiency of the employees. Advertising method is effective method for the company because it is able to promote the business by fulfilling the expectations of the clients from the organization (Baker Logue, 2017). Advertising is one of the most common methods of business communication which includes a paid message company build and place in a specific media. For instance, running advertisements on television or radio, in newspapers and magazines, utilizing outdoor media such as vehicle, billboards, banners or pay per click displays on websites. Advertising has the ability to create awareness. Retail advertisement try to develop sales on the other hand image advertising highlight the message of the company (Avant, Kim Hayes, 2017). Goal of the business communication method The goal of the advertising method used by Tower Insurance Company is to get the proper attention of the customers towards the company by providing them efficient knowledge about the products and services of the company. The customers of the company will be benefited from this business communication method and get aware about the schemes of the company regarding insurance (Kim, Hayes Avant, 2015). Tower insurance company is dealing with number of insurance and provide the schemes and offers in their policies, the advertising method will be effective for the company to accomplish the vision and mission of the company. The major goal of the advertising method in Tower Insurance Company is to inform, convince and remind customers about the insurances of the company. The efficiency of the organization and the focus of the business towards long term relationship with customers and employees will be increased due to this business communication method (Cummins Weiss, 2013). Usage of advertisement method The advertisement method is being used in the Tower Insurance Company to spread awareness about the companys services. The techniques of advertisement are social media marketing, television or radio advertising and bandwagon. However, the vision and mission statement of the company is clear and the team of the company are teams are collaborated for working together in functions. Torrent insurance company can use this method in the time of implementing new schemes and proposals for insurance. It would be helpful for the company to attract new customers. It can be used for target customers by providing valued ideas to attain the competitive advantages. The customers of the company are happy with the services of the company but it is vital for it to make ensure that the bonding with customers should be long lasting (Greene, Tanner Wright, 2015). That is why this technique should approach to those customers who are unaware about the offered schemes and insurance by the company. Implementation of the advertisement method The advertisement method of business communication is implemented by Tower Insurance Company in order to make public aware about the different services of insurance. Advertisement method in the company can be implemented by applying repetition, promotions and bandwagon. Repetition is the effective technique of the advertising which is used to build identity awareness and customer memory. Tower Insurance Company can use other successful approaches mention the name of the company more than once. It will include the advertisement on televising because T.V. has the combination of sight and audio which permits the advertiser to costume the repetition by changing its delivery (Harris, Musgrove, Ernstberger, Cox Choi, 2017). On the other hand, bandwagon technique is also effective for it which will facilitate company in convincing the target customers in competitive environment. The approach of promotion can be used by the company to sell its service to the customers. Coupons, offers, priz es and involvement will be enthusiasm clients to create the relationship with the sponsoring the services of the company. Merits of the advertisement techniques Advertisement technique is helpful in bringing new services to the consumers along with offering adequate advertising facilitates in marketing of the different services given by the respective company. It will be helpful for Tower Insurance Company to increase the number of customers because advertisement is the approach of targeting the customers. The unnecessary cost of the company can be reduced with the help of advertisement technique by eliminating the middleman (Khang, Han, Shin, Jung Kim, 2016). The advertising method will facilitate in enhancing the morale of the employees as challenge will come at the workplace with new opportunities to utilize and develop their skills (Terkan, 2014). Demerits of the advertisement techniques However, advertisement is the effective technique to promote services and products of the company. It has some negative impacts as well which may influence the Tower Insurance Company. It is an expensive function because it is considered as an indirect cost which is added into distribution expenses of the company. Advertising is an economic waste because unbalanced advertising is the reason of specific goods to cost more than they should. Advertisement of high policies of luxury things influences the buying power of customers (Marotta, Zhang Acquisti, 2015). Thus unnecessary advertising in Tower Insurance Company builds societal corruption. It has been analyzed that there are many similar products in the market which are advertised. For instance, there are many companies of policy that provide the same service, but are advertised as dramatically different products. Evaluation of strategys success Tower Insurance Company has implemented the new strategies of advertisement technique to improve the issues within an organization and keep focus on the accomplishment of vision and mission of the company. The implementation of the effective advertisement technique facilitates organization to focus on efficiency and productivity. The above image shows that the management expenses reduced in 2017 in comparison of 2016. It has been found that online sales enhanced from 9% of new business transactions from March to September due to advertisement technique. The above diagram shows the online conversion rate optimisation and improvement. Conclusion Concise summary In the limelight of above discussion, it has been concluded that advertising is the most efficient tool of business communication. The report has been made on the Tower Insurance Company and in this company proper advertising technique has been applied. The major goal of the advertising method in Tower Insurance Company is to inform, convince and remind customers about the insurances of the company. Every coin has two aspects which show one face in positive way and another is negative way. The advantages and disadvantages of the advertising techniques have been elaborated. 3 highlighted points Organizational structure: The organizational chart of the company is effective but there should be some changes in the organization structure. New organizational structure of the company will be effective than previous chart. The chart should be made by keeping all in the mind and CEO of the company should conduct the meeting before taking any important decision regarding employees and changes in the insurance policies and schemes (Lei Moon, 2015). Issues in the company The company should focus on the attractiveness of the vision statement. The implemented policies and schemes of different insurance should be reached to targeted customers. Along with that marketing segmentation should be developed in the company which involve specific market by considering the different characteristics of the customers. Usage of advertisement technique Advertising technique is effective business communication to get the proper attention of the customers towards the company by providing them efficient knowledge about the products and services of the company. References Avant, J. A., Kim, K., Hayes, J. L. (2017). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines.Journal of Current Issues Research in Advertising,38(1), 44-64. Baker, T., Logue, K. D. (2017).Insurance law and policy: cases and materials. Wolters Kluwer Law Business. Cummins, J. D., Weiss, M. A. (2013).Analyzing firm performance in the insurance industry using frontier efficiency and productivity methods.InHandbook of insurance(pp. 795-861).Springer New York. Greene, S. G., Tanner, J. R., Wright, P. (2015). An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers. InProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference(pp. 246-250). Springer, Cham. Grmanov, E. (2016). Influence of selected factors on the efficiency of insurance companies.Journal of Management, (2), 29. Harris, M. L., Musgrove, C. F., Ernstberger, K. W., Cox, K. C., Choi, P. (2017). Differential Effects of Marketing Messages in Online Advertising for an MBA Program.International Journal of Technology and Educational Marketing (IJTEM),7(1), 15-25. Khang, H., Han, S., Shin, S., Jung, A. R., Kim, M. J. (2016). A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 19632014.International Journal of Advertising,35(3), 540-568. Kim, K., Hayes, J. L., Avant, J. A. (2015). Thirty Years Of Advertising Research In Leading Communication And Marketing Journals: Learning From The Parent Disciplines. InAmerican Academy of Advertising. Conference. Proceedings (Online)(p. 82). American Academy of Advertising. Lei, N., Moon, S. K. (2015). A Decision Support System for market-driven product positioning and design.Decision Support Systems,69, 82-91. Marotta, V., Zhang, K., Acquisti, A. (2015). Who Benefits from Targeted Advertising?. Terkan, R. (2014). Importance of creative advertising and marketing according to university students' perspective.International Review of Management and Marketing,4(3), 239. Tower Insurance. (2017). 2017 full year results and announcement of entitlement offer. Retrieved on 21 February, 2017 from: file:///C:/Users/Geetika_ABSAS/Downloads/171114%20-%20Tower%20Limited%20FY%2017%20Results%20Announcement%20Presentation.pdf.

Its More Than a Video Is a Social Movement Essay Example

Its More Than a Video Is a Social Movement Essay It’s more than a video: it’s a social media movement In this paper, I would like to discuss the elements that made the KONY 2012 the most viral video in the history, with over 76 million views in one week. I will also discuss how social media has played a significant role in this campaign and the elements that promoted the engagement of young people worldwide. With 76 million viewers in one week, the Kony 2012 campaign designed by Invisible Children has caused a movement. While millions of people have collaborated so far with this initiative by buying 500,00 â€Å"Action Kits† and/or sharing this video through their social media, others have criticized it affirming that campaigns like these give young people a false sense of accomplishment and discourage real engagement in social issues (Ojalvo, 2012). But what made this campaign so attractive for 76 million viewers? What made them click? â€Å"if you want to get and hold someone’s attention, tell a story† (Weinschenk, 2009, p. 112). According to the website, â€Å"Invisible Children uses film, creativity and social action to end the use of child soldiers in Joseph Kony’s rebel war and restore LRA-affected communities in Central Africa to peace and prosperity. † To achieve this mission they are trying to: 1. Make the world aware of the LRA. This includes making documentary films and touring them around the world so that they are seen for free by millions of people, 2. Channel energy from viewers of IC films into large-scale advocacy campaigns to stop the LRA and protect civilians, and 3. We will write a custom essay sample on Its More Than a Video Is a Social Movement specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Its More Than a Video Is a Social Movement specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Its More Than a Video Is a Social Movement specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Operate programs on the ground in LRA-affected areas that provides protection, rehabilitation and development assistance (Invisible Children, n. d. ). Invisible Children began his â€Å"National Tour† campaign in 2005, with 29 college-age students who traveled throughout US, to raise awareness in local schools and communities. However, it was from a video launched a week ago that this organization became popular worldwide. According to Mr. Keesey, â€Å"[The video] is connected to a really deep, thoughtful very intentional and strategic campaign. The purpose of the web campaign was to introduce new people to the terror inflicted by LRA. Those people could then take their awareness to their political leader† (Invisible Children, 2012). The inspiring current of cyber idealism among the under-25’s is a phenomenon that Cohen (2012) describes a one that has triggered a quite unique social validation movement. Accorrding to Haslam, McGarty, Turner (1996), people are more likely to be persuaded and positively influenced by others with whom they recognize a shared identity. With the help of Facebook and Twitter, Jason Russell’s video has become the most viral video in history, and succeeded in promoting (as it is explained on the webpage) the involvement of celebrities like Angeline Jolie, Ben Affleck, and Ellen DeGeneres. Angeline Jolie, who has been named a Goodwill Ambassador to the United Nations said during an event to mark International Women’s Day â€Å" I don’t know anyone who does not hate Kony† (Child, 2012). Ben Affleck also commented on the website of his humanitarian organization Eastern Congo Initiative, â€Å"Joseph Kony must be caught. His lieutenants must be brought to justice and the LRA abductees still in the bush – fighting against their will must be rescued and rehabilitated†. Ellen DeGeneres, who has over 4. 5 million twitter followers, has also made a comment about the KONY 2012 saying, â€Å"I am talking about it, I hope you are too†. Justin Bieber, Rihanna and Oprah have also made comments supporting this cause and engaging his fans to â€Å"retweet† this video. What this campaign has caused is what Gentile et al (2009) defined as â€Å"beneficial† behavior, for being associated with generally kind, altruistic individuals. In the website, the program Schools for Schools talks about how US schools compete against each other, to see which one gathered more money to help build schools in Northern Uganda. This had generated among US students a largely unconscious feeling called by Weinschenk (2009), Reciprocity, because representatives from the winner school also had the opportunity to travel to Northern Uganda to share with local students and promote intercultural exchange. Persuasion and reciprocity are also concepts well used in the campaign. Part of the original video’s purpose is to engage the audience to buy the â€Å"action kit†. As described in the web page: â€Å"People will think you are and advocate of awesome. Everything you’ll need to take part in our KONY 2012 campaign is included in this kit: an official campaign + T-shirt + KONY bracelet + action guide + Stickers + Button + Posters† (Invisible Children, 2012). This Action Kit will be used on the night of April 20th, in the â€Å"cover the night† activity, where the goal is to post 1,000,000 campaign posters, signs and stickers around the US. Due the enormous success of the video, 500,000 Action Kits, T-shirts and CDs where sold in a matter of days and are no longer available. As a result, followers turned to social media to ask when they will have more. As Weinschenk (2009) says, if there is limited availability of something, we assume it is more valuable and we want it even more. According to the Visible Measures Blog (2012), until today, Kony 2012 had generated 112 million views and over 860,000 comments. The views come from 750 clips across the web most coming from video responses to the campaign. There are even translated subtitled versions of the documentary popping up in Spanish, Italian, French and Chinese. The more reviewers there are, the more powerful the impact of social validation will be (Weinschenk, 2009). Jason Russell presents the story using a narrative form in 1st person; that captures the audience’s attention by using a language that is easily understood. The video can be divided into 3 parts. In the first part, he stimulates mostly the mid brain. By using phrases like â€Å"because he was born, he matters† â€Å"I want him to live in a better world†, Jason shows his â€Å"personas† as Weinschenk (2009) calls them, so you can be clear of his motivations, values and relationships. In order for us to engage with his motive, he focuses on showing his son Gavin as a happy American boy who is enjoying his childhood, so when later you see boys â€Å"living in fear† your middle brain will generate angry and sadness. For the second part of the video, he continues to engage the mid brain, by narrating the story of Jacob, a survivor of the LRA-Abduction. Jacob talks about his brother and how he wants to dye because the does not likes the way Ugandan boys live. During this part, Jason narrates how boys like Jacob are forced to fight, abuse girls, mutilate and in some cases kill members of their own families. He presents pictures of mutilated kids and boys sleeping on the floor. He also presents people who have been engaged to the â€Å"National Tour† movement. The music, during this part of the video is low, with a sad tone and no lyrics. In this second part, the old brain is stimulated with images and phrases like â€Å"fear†, â€Å"in danger†, â€Å"afraid†, â€Å"abducted† and â€Å"sex slaves†. Jason also starts using the â€Å"You† word in phrases like â€Å"this is not only about me and you, is about changing the course of human history† and â€Å"We Build a community around the idea that where you live should not determine whether you live†. This is also incorporated in a later video of Jason, where he is thanking the audience for the response and the forwarding abilities of those who shared the video in the first days. The clearly states: â€Å"This is not our movement, it is a name, I mean it is Invisible Children, but it is your movement, you started this, with your donations, and we are here to serve you, it is much bigger than me†. During the TONY 2012 video, our new brain is again stimulated when Jason explains his Gavin, who is Joseph Kony. Gavin uses simple phrases like â€Å"he is bad†, â€Å"they should stop him†, which reinforces the main idea of the video. Later, Jason includes the declaration of the Head prosecutor of Int. crimes court, who explains how the ICC is trying to indict Joseph Kony for: Abduction, slavery, abuses and homicide enforces the reason for this video. In the third part of the video, again the three brains are engaged. The music changes to energize the images. Our brains are built to process pictures, and we think in pictures, so presenting information as pictures is the most effective way to present information to people† (Weinschenk, 2009, p. 116). Jason introduces the programs they have been working in Northern Uganda, and thousands of college-age collaborators participating in intercultural meetings where they are helping a cause while having fun. Since Jason does not want us to stay with the sad part of the story in our minds; in this last part, the tries to move the audience from feeling sad and angry, to get active and cooperate by: 1. Sharing the video on Facebook and Twitter, 2. Purchasing the action kit, 3. Donate to the cause. Is in this part of the video, where Jason incorporates some marketing concepts that were explained in Weinschenk book: †¢Deals: if you donate a â€Å"few bucks a month†, you can have the action kit for â€Å"free†. †¢The bracelet has a unique number that you can register in the KONY 2012 webpage to have more information about the movement. Community is a concept reinforced several times on the video. Phrases like â€Å"a bunch of little’s can make a lot of difference†, â€Å"The first time this action was taken, because the people demand it† â€Å"Not only for Ugandan people but for everyone† makes you feel that his video is part of something bigger. As a result, the reaction you can see in many people celebrating the response from President Obama, of sending soldiers to work with Uganda’s army, gives the impression of a worldwide network that have worked hard to make this cause of public interest. It presents how through social media, the community have shared what they are doing in each city, and how they are getting ready for the night of april 20th. As Weinschenk (2009) refers, the cooperation between individuals in a group, allows it to grow and support each other. According to Green Brock (2002), narrative persuasion addresses occur because an individual is â€Å"transported† into the narrative world. KONY 2012, has successfully maintained 70 million people watching a 30 minute documentary, ensuring what Walt Disney said many years ago: audiences can maintain the attention for more than 2 minutes if the material presented is appealing enough. This narrative persuasion and the use of simple language (that even a four year old kid can understand) is what makes it a catchy video for all ages. Using the Mass Interpersonal Persuasion (Weinschenk, 2009, p. 131), Jason made and excellent campaign, that evokes strong emotions and leads people to completely agree on his cause. The fact that this video has been shared mostly by teenagers from 13-17 years old (Rode, 2012), does makes a point that although they have not been in the past targeted by CSR campaigns, they do have the power to spread the word faster than other age groups. Just like in Egypt, social media is giving youth voice and determining a political agenda and helping them discover their untapped power. As a result of this successful campaign, many have discussed whether this video will continue to evoke social change. According to Ruge (2012), editor of CNN â€Å"KONY 2012, cemented the legitimacy of social media for global engagement, but missed an opportunity to empower the many Ugandan and Central African voices newly visible with the advent of mobile technology and social media tools on the continent†. Other journalists such as Christiane Amanpour (the Chief international corresponding for CNN) affirms that â€Å"what’s really important is that this 52 million and counting view’s will hopefully not just sensitized people about war criminals like Joseph Kony but in general try to get society on board to really press the governments to do something about this war crimes†. Regarding all the critics, the Facebook page told his more than 3 million fans: â€Å"Whether you’re criticizing Invisible Children or not, it is not about us. I think that everyone can agree that this violence needs to stop and children should not be forced to fight† (Facebook/invisiblechildren, 2012). This page also encourages people to leave comments on the wall, promoting ideas, asking questions. What cannot be argued, is that those 750,000 people who have shared the video, and those 500,000 who bought the Action Kit have developed ownership for this cause, and that for years, this movement will be studied not because it moved people to buy bracelets or donate a few dollars, but because it moved the masses, and made us realize the great power social media can have when used correctly. Reference: Affleck, B. (2012). A message from ECI founder Ben Affleck on KONY 2012. Retrieved from: http://www. easterncongo. org/news-perspectives/ Child, B. (2012). Kony 2012: Angelina Jolie calls for Ugandan warlord’s arrest. Retrieved from: http://www. guardian. co. uk/film/2012/mar/12/kony-2012-angelina-jolie CNN. (2012). Amanpour: Kony film helps to educate. Retrieved from: www. cnn. com/video/#/video/world/2012/03/09/uganda-kony-film-amanporut-reax. cnn Giles, D. C. (2003). Media Psychology. Mahwah, New Jersey: Lawrence Erlbaum Associates. Haslam, S. A. , McGarty. C. , Turner, J. C. (1996). Whats social about social cognition? Research on socially shared cognition in small groups. (pp. 29-56)Thousand Oaks, CA, US: Sage Publications, IncNye, Judith L. (Ed); Brower, Aaron M. (Ed), (1996). xxxiii, 398 pp. Harris, C. (2011) â€Å"Walden University and Harris Interactive Release Report on the Future of Social Change†, Professional Services Close-Up, Sept. 23, 2011. Invisible children, (2012). Thank you, Kony 2012 Supporters. Retrieved from: http://vimeo. com/38344284 Invisible Children webpage: www. invisiblechildren. com Ojalvo, H. (2012). Do social media campaigns like Kony 2012 stunt or stimulate real change? Retrieved from: http://learning. blogs. nytimes. com/2012/03/13/do-social-media-campaigns-like-kony-2012-stunt-or-stimulate-real-change/ Paine, K. (2007). How to Measure Social Media Relations: The More things change, the more they remain the same. Retrieved from: http://www. instituteforpr. org/wp-content/uploads/How_to_Measure_Blogs. pdf Rode, M. 2012). South Africa: Five lessons brands can learn from Kony 2012. Retrieved from: http://allafrica. com/stories/201203141089. html. Ruge, TMS. (2012). Opinion: Why Kony 2012 created the wrong buzz. Retrieved from: www. cnn. com/2012/03/12/world/africa/kony-2012-tms-opinion/index. html Update: Kony social video campaign tops 100 million views. (2012). Visible measures. Retrieved from: http://corp. visiblemeasures. com/news-and-events/blog/ Weinschenk, S. M. (2009). Neuro Web Design: What Makes Them Click? Berkeley: New Riders.

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buy custom Government and Business essay Government plays an important role in ensuring that businesses act responsibly in providing quality and effective services to its public. Therefore, it may intervene in business for various reasons. For example, in case of antitrust issues, regulate prices as well as control the economy. The government may also seek to control the level of competition among different firms in the market. AT T and T-mobile firms are involved in provision of wireless services in United States. Due to intense competition between them, the government is looking forward towards merging them. However, this has both negative and positive effects on the firm being affected as well as to consumers. Deputy Attorney General James M. Coles argues that combination of AT T and T-mobile would lead to loss of jobs of tens of millions of consumers (Sheffrin, 2003. This may also lead to lack of variety due to fewer choices, increased prices of services provision as well as low quality products. Innovations are also diminished in the sector of mobile services provision. This is due to lack of competition in the market. Government seeks to achieve social efficiency and equality in provision of goods and services for the benefit of the public (Kohler, 2005). Therefore, government directly or indirectly regulates public goods provided in the market. Monopolization or reduction of number of firms in the market by the government may imply loss of variety. This is due to loss of consumer and producer surplus. Competition is essential as it leads to improvement of goods and services provision in order to retain market share by the firms (Sheffrin, 2003). According to FCC official, consumers have the rights to receive quality services. He argues that competition policy should be reviewed to ensure that there is fair competition in the market. Both powerful and growing industries have the right to participate in the market. No firm should be forced to merger provided that it is able to stand on its own. In conclusion, government intervention in business may involve reducing competitive effects. Nevertheless, a fair consideration should be given when such activities are being undertaken. Mainly, consumers are the losers in such cases. Therefore, the outcomes are mainly unfavorable to both consumers and the targeted firms. Buy custom Government and Business essay

Ontemporary Issues in Management Essay Example | Topics and Well Written Essays - 3000 words

Ontemporary Issues in Management - Essay Example This essay Contemporary Issues in Management descusses new business management approaches, that involve the creation of new channels for shareholders, employees, and investors to question and contribute to CSR development. Stakeholders exist in every organisation whether it is profit or nonprofit. Stakeholders can be summarised as the people who form the internal and external environment of any organisation. Stakeholders are, in essence, the organisation. Consequently, it is important for organisations to understand the role played by stakeholders so that they can enhance it as well as improve their relations with them. The objective of this paper is to provide a critical evaluation of the role of stakeholders within CSR. Freeman’s stakeholder theory highlights and models the stakeholders of an organisation, and both defines and suggests methods by which senior management can duly recognise and address the interests of these entities. In summary, Freeman tries to address the à ¢â‚¬Å"who or what matters† concept. In the traditional perspective of the organisation – the shareholder perspective - the shareholders are the owners of the organisation and the company has an irrevocable fiduciary responsibility to prioritise their needs and enhance value for them. In previous input/output organisational models the company was expected to transform the contributions of employees, suppliers and investors into salable products that consumers purchase, hence providing some capital benefit to the organisation.

Plato Short Paper Essay Example | Topics and Well Written Essays - 1000 words

Plato Short Paper - Essay Example ‘The Republic’ which is an influential philosophical book was written by Plato in which he spoke many of his ideas on the nature of knowledge and reality. The theory of forms unravels the fact on how do we evolve the knowledge. According to Plato, our knowledge is mere recollection of the forms that we have seen prior to our birth and the knowledge on the immaterial realities cannot be obtained through our bodily experiences. The pertinent aspects of theory of forms are briefed in the ensuing part of this paper. Forms are the ideas which are not the material world of change and the things that we experience through our senses are particular things not abstract things. For instance, we see a flower and we understand that it is beautiful. This beauty is referred to a particular flower but we do not see ‘beauty’. We understand that there are many beautiful flowers. In the view of Plato, if there are many beautiful flowers there will be a common factor that is shared by all the beautiful flowers. Therefore, there must be a thing known as ‘beauty’ which is not visible and experiential to our senses. So, there is a universal idea of beauty that is shared by all the beautiful things and this is the core idea of the form. Plato postulates the theory of metaphysics of forms describing that form has existence independently on the particular things. For example, beauty exists independently on the beautiful things but beautiful things share the beauty in common. There are some essential properties for the forms in the view of Plato. They are self predication, independence from particulars, perfection, permanence and simplicity. Self-predication means that form is simply beautiful independent of particular things, but particular things are beautiful since they share the universal beauty. Independence from particulars means that the form has its own essence, and therefore, the form does not need time and space for its